Kik is a very popular social media application among American teens. Whereas in the past, teenagers mainly used text messages to stay in contact with one another, recently a shift has happened to mobile applications. The main reason behind this shift is that the apps use mobile data, which means that they do not have to pay for text messages. However, Hacks for Kik have also popped up in the past.
In addition, Kik offers a more private environment to talk to peers. On Kik you chat with friends through a username. This means that you do not need to know the phone number of the person you are engaging in a conversation with. This makes it a lot more appealing to people than text messaging.
In order to combat the rise of Kik, many phone providers have started making text messaging free in a lot of plans. But it is most likely already too late. The shift has already occurred.